1. What Are Cookies?
Cookies are small text files that are placed on your device (computer, smartphone, tablet) when you visit a website. They are widely used to make websites work efficiently, provide a better user experience, and provide information to website owners.
Cookies can be "session cookies" (which are deleted when you close your browser) or "persistent cookies" (which remain on your device until they expire or you delete them).
2. Why We Use Cookies
We use cookies and similar technologies for several important purposes:
- Authentication: To keep you logged in and maintain secure sessions.
- Security: To protect your account and detect suspicious activity.
- Functionality: To remember your preferences and settings.
- Performance: To analyze how our Services are used and improve performance.
- Analytics: To understand user behavior and optimize features.
- Marketing: To measure the effectiveness of our campaigns (where applicable).
3. Types of Cookies We Use
3.1 Strictly Necessary Cookies
These cookies are essential for the Services to function properly. Without these cookies, core features like login, account access, and secure transactions would not work.
Examples:
- Authentication cookies that keep you logged in to your account
- Session management cookies that maintain your active session
- Security cookies that protect against fraud and unauthorized access
- Load balancing cookies that distribute traffic across our servers
Note: These cookies cannot be disabled as they are required for the platform to operate. Disabling them will prevent you from using our Services.
3.2 Functional Cookies
These cookies allow us to remember your preferences and provide enhanced, personalized features.
Examples:
- Theme preferences (light mode or dark mode)
- Language selection
- Dashboard layout preferences
- Saved filter settings
- Notification preferences
You can disable functional cookies, but this may affect your experience and some features may not work as expected.
3.3 Performance & Analytics Cookies
These cookies help us understand how visitors interact with our Services by collecting anonymous information about pages visited, time spent, and user interactions.
Examples:
- Page view tracking
- Click and scroll behavior analysis
- Feature usage statistics
- Error and crash reporting
- Performance metrics (load times, response times)
These cookies do not identify you personally. All data is aggregated and anonymized.
3.4 Marketing & Advertising Cookies
These cookies may be used to track your activity across websites and deliver targeted advertisements. They help us measure the effectiveness of our marketing campaigns.
Examples:
- Tracking pixels for ad conversion measurement
- Retargeting cookies
- Campaign performance tracking
- Social media integration cookies
You can opt out of marketing cookies through your browser settings or our cookie preference center.
4. Third-Party Cookies
We use several third-party services that may set their own cookies on your device. These third parties have their own privacy policies and cookie practices.
4.1 Google Analytics
We use Google Analytics to understand how users interact with our Services. Google Analytics collects information such as how often users visit our site, what pages they visit, and what other sites they used prior to coming to our site.
Learn more: How Google uses data when you use our partners' sites or apps
4.2 Microsoft Clarity
We use Microsoft Clarity to understand user behavior through session recordings and heatmaps. Clarity automatically masks sensitive information like passwords and payment details.
Learn more: Microsoft Privacy Statement
4.3 Firebase Analytics
We use Firebase to collect analytics data, monitor app performance, and track crashes. This helps us improve stability and user experience.
Learn more: Firebase Privacy and Security
4.4 Google Tag Manager
Google Tag Manager is used to manage and deploy marketing tags and analytics scripts. GTM itself does not collect personal data but facilitates the loading of other tracking tools.
5. Other Tracking Technologies
In addition to cookies, we may use other tracking technologies:
- Web Beacons (Pixels): Small transparent images embedded in web pages or emails to track user behavior.
- Local Storage: Browser storage that allows us to store data locally on your device for improved performance.
- Session Storage: Temporary storage that is cleared when you close your browser.
- Device Fingerprinting: Collecting device and browser characteristics for security and fraud prevention.
6. How Long Do Cookies Last?
The duration of cookies varies:
- Session Cookies: Deleted when you close your browser (typically used for authentication).
- Persistent Cookies: Remain on your device for a set period, ranging from a few days to several years, depending on their purpose.
Most of our cookies expire within 30 days to 2 years. Authentication cookies typically last for the duration of your session or up to 30 days if you select "Remember Me."
7. How to Control Cookies
You have several options to manage or disable cookies:
7.1 Browser Settings
Most browsers allow you to control cookies through their settings. You can set your browser to:
- Block all cookies
- Block third-party cookies only
- Delete cookies when you close your browser
- Prompt you before accepting cookies
Common Browser Help Links:
7.2 Cookie Preference Center
You can manage your cookie preferences through our cookie banner or settings page when you first visit our website. You can change your preferences at any time.
7.3 Opt-Out of Targeted Advertising
You can opt out of targeted advertising through:
7.4 Mobile Device Settings
On mobile devices, you can control tracking through your device settings:
- iOS: Settings → Privacy → Tracking → Disable "Allow Apps to Request to Track"
- Android: Settings → Google → Ads → Opt out of Ads Personalization
8. Impact of Disabling Cookies
If you disable cookies, you may experience the following:
- You will not be able to log in or access your account (if strictly necessary cookies are disabled)
- Your preferences and settings will not be saved
- Some features may not work correctly
- You may need to re-enter information multiple times
- The user experience may be less personalized
9. Do Not Track (DNT) Signals
Some browsers offer a "Do Not Track" (DNT) signal. Currently, there is no industry standard for how to respond to DNT signals. We do not currently respond to DNT signals, but we respect your privacy choices and provide you with opt-out mechanisms described in this policy.
10. Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legal requirements, or our business practices. We will notify you of significant changes by:
- Updating the "Last Updated" date at the top of this policy
- Displaying a notice on our website or platform
- Sending an email notification (for material changes)
We encourage you to review this policy periodically to stay informed about how we use cookies.
11. Contact Us
If you have questions or concerns about our use of cookies or this Cookie Policy, please contact us at:
- Email: [email protected]
- Website: www.tfptechnologies.com
- Company: TFP Technologies
For more information about how we handle your personal data, please see our Privacy Policy.